1. Personal Data
Personal data (also “Personally identifiable information”) includes individual information by which you as a natural person are or can be identified by, e.g. your name, address, telephone number, email address or date of birth, as well as information which does not reveal your name, but which relates to you or your device and enables you to be treated individually. Non-personally identifiable data is information that cannot be connected to your real identity, e.g. the number of users visiting our website or any other kind of aggregated information.
2. Collection of personal data and other information
2.1 When visiting the Attrace website www.attrace.com
The Attrace webservers temporarily log traffic data provided by the device you use to enter the Attrace website (including the host name (IP address) of the requesting computer), date, time and duration of your visit, data specifications of your browser and operating system as well as the name of your access provider, and the website you were referred from to the Attrace website (so called Referrer URL). This information is stored in a log file until it is automatically deleted in accordance with the retention policy. The collection and processing of this data is carried out for the purposes of facilitating the use of the Attrace website (connection set-up), understanding how visitors use it and to ensure the security and stability of the Attrace systems as well as the technical administration of the network infrastructure. Attrace does not record your name, address, telephone number or email address, unless voluntarily provided by you, e.g. as part of signing up with the Attrace ecosystem.
2.1.2 Analysis: Google Analytics
Attrace uses Google Analytics which is a web analysing tool for the purposes of the adequate design and continuous optimization of the Attrace website. Google Analytics works with cookies and creates pseudomonysed usage profiles, which enable an analysis of your use of the Attrace website. Information stored in such cookies (such as browser type/version, operating system used, referrer URL, Hostname of the accessing computer, time of server request) are usually transmitted to and stored on Google’s servers in the USA. Due to the activation of the IP anonymization (IP masking), Google will truncate and therefore anonymize the IP address of your device within the European Union or the European Economic Area.
2.2 When you are joining Attrace or have joined already
2.2.1 Registration in the Attrace ecosystem
You might need to register in the Attrace ecosystem in order to obtain special access to the technologies and services. If you register in the Attrace ecosystem, all data, including personal data, which has been provided by you such as your name, address, telephone number or email address will be recorded. Attrace does not record any further personal data other than voluntarily provided by you. Attrace may also collect information on the device you are using to enter possible Attrace User Interface pages such as your operating system and browser of your device. Attrace uses all such data in order to comply with the agreements with Attrace users, or in the pursuit of the legitimate interest of fraud prevention and proper administration.
2.2.2 Google Analytics
Attrace will use Google Analytics which is a web analysing tool of Google Inc. on the Attrace main websites.
2.3 When using Attrace technologies and services via websites and online services of our clients
2.3.1 The Attrace basic referral layer proposition
The basic Attrace referral layer technology proposition does not require any cookies or fingerprinting.
3. Processing and use of personal data
Attrace uses personal data provided by the Attrace users only for administration and providing the Attrace technologies and services, for responding to Attrace user enquiries and, where applicable, executing the agreement between a Attrace user and Attrace. Attrace stores personal and any other kind of data strictly in compliance with applicable data protection and privacy legislations and will prevent unauthorized access to data to the best of the Attrace abilities. Provided you have given your consent or have not objected – where legal provisions allow so – Attrace may use your personal data for advertising and market research. By registering with the Attrace ecosystem you give your consent that Attrace may contact you via email in order to provide you with information on Attrace offers. Of course, you may withdraw your consent at any time. Attrace will not transmit data to any third parties unless you have given your consent thereto or the transmission is made to state institutions on the basis of mandatory national legislation.
4. Data security
Attrace takes all technical and organisational security measures required to protect your personal data from loss, unauthorised disclosure or other forms of misuse. Data is stored in a safe environment that is not open to public access. Your personal data may be encrypted before transmission in certain cases (e.g. processing your login data). This means that – support by your browser provided – communication between your device and the Attrace servers will include recognized encryption measures. The Attrace IT team has been trained in privacy matters and in dealing with data and information, which they gain access to in a responsible manner.
5. Individual Rights, Access, rectification, deletion and blockage
You have the right of access to your personal data at any time and may request rectification or erasure of your data. In case you registered on the Attrace website, you may use your client account to exercise these rights. While observing applicable privacy legislation Attrace will erase your data without any action required by you, if retention of your data is no longer necessary for the purpose pursued or retention is no longer allowed for any legal reason. Attrace may restrict processing instead of erasing your data where legally not allowed to erase (e.g. legal obligations to maintain your personal data).
7. More information about privacy regulations
For more information on applicable privacy regulations, you may refer to: EU General Data Protection Regulation: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=uriserv:OJ.L_.2016.119.01.0001.01.ENG
8. Questions / Contact